Subscribe RSS• Apply a design element that calls attention to your products and services. Your designs are created to add emphasis to your products and services. It is therefore a very bad move on your part to have fancy designs that distract your readers from your selling message.
• Take for example the use of borders. Borders can look good and creative when you add them in the pages of your print catalogs. However, be sure to make them subtle so they will not take the spotlight away from the product that you are offering. On the other hand, you can also try to bleed your photos over the borders so you provide a 3D effect to your products.
• Get your photos popping off the page. In addition, since we are in the subject of 3D effects, photos that look like their trying to pop out of your pages can really grab the attention of your readers. Use drop shadows for that 3D look; and apply bleeds to your graphic images to make them look like they are extended off the page.
• Stop using scenes to improve the scenery. This technique is as old as the Stone Age. Your background only distracts and confuses your readers from understanding your selling message. You make it so hard for them to read your copy and therefore, make it difficult for them to decide in your favor.
